![]() Native advertising is a sub-set of the catch-all content marketing, meaning the practice of using content to build trust and engagement with would-be customers. How much did Uber pay Wiz Khalifa x Curren$y for Uber Driver? #Marketing #TheSociopathicBusinessModel ![]() Is this the newest form of native advertising? ![]() If Wiz Khalifa and or Curren$y were compensated (money or rides for life etc.) from Uber for Uber Driver ethically it should be disclosed so that people know whether they’re listening to a glorified Uber advertisement or not. So, did the ethically challenged Uber pay or compensate Wiz Khalifa & Curren$y in any way for their latest song titled Uber Driver? It’s not like after Uber’s God-View PR nightmare (that they completely ignored) we’d ever expect Uber or the company’s CEO Travis Kalanick to be forthcoming with transparent information. Product placement in rap songs has long been known but doesn’t make it any less deceptive. “I’m gonna hafva call a Uba to get througha traffic”
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